Abdalla Edres
Product Manager | SaaS | Growth
9+ years of startup experience leading 0→1 product development, platform scaling, and API integrations across ride-hailing, healthcare, and F&B tech — launched products to 3M+ users.
Product Manager | SaaS | Growth
9+ years of startup experience leading 0→1 product development, platform scaling, and API integrations across ride-hailing, healthcare, and F&B tech — launched products to 3M+ users.
Product leader with a passion for building transformative technology
I'm a Product Manager with 9+ years of startup experience leading 0→1 product development, full-cycle feature delivery, platform scaling, and API integrations scoping across B2B2C environments. I've successfully launched products to 3M+ users, driving adoption, retention, and product-market fit.
My journey spans from Software Engineer to Product Manager, giving me a unique technical perspective on product strategy. I'm skilled in product-led growth, customer lifecycle management, cross-functional collaboration, and automation — fluent in SQL, API integrations, and AI-driven workflows.
Currently at Growdash.ai, I lead product across Growth & Technology — architecting a real-time POS intelligence platform, shipping an LLM-powered Menu Engineering AI, and owning Mixpanel rollout, predictive churn scoring, and end-to-end sales automation pipelines.
Building products that scale and impact millions of users
Product Manager — Growth & Technology
Leading product across all workstreams with 7 internal engineers, 6 data engineers, and 4 contractors. Architected a real-time POS intelligence platform (Webhooks → Cloud Functions → Pub/Sub → BigQuery), shipped Menu Engineering AI (LLM), and built two end-to-end n8n sales automation pipelines.
Product Manager
Scoped and delivered order modification flows and self-onboarding, led API integrations with Talabat, Keeta, Foodics, and LightSpeed, and drove adoption of Periscope and Menu V2 across MENA. Implemented scalability features (Modifier Price Tags, Open Discounts) unlocking $34K additional ARR and cut go-live delays by 30%.
Head of Growth (Product)
Led the project from ideation phase to launch and post-launch strategy growing user base from 0 to 3M+ users and driver registrations to 140K+ across Saudi Arabia.
Achieved 4.7+ app store ratings.
From Software Engineer to Product Leader
Leading 7 engineers, 6 data engineers, and 4 contractors across all product workstreams. Architected a real-time POS intelligence platform on BigQuery, shipped an LLM-powered Menu Engineering AI, built two n8n sales automation pipelines, led the full Mixpanel V2 rollout, and designed a 100-point predictive health scoring system for churn and upsell.
Scoped order modification flows and self-onboarding, owned API integrations with Talabat, Keeta, Foodics, and LightSpeed, drove adoption of Periscope and Menu V2 across MENA, and built Python + Power Automate workflows that cut OB turnaround from 6+ hours to minutes — unlocking $34K additional ARR.
Grew user base from 100K to 3M+ and drivers from 20K to 140K+ across Saudi Arabia. Managed an international team of 20, drove 40K+ monthly active rides and 500K+ SAR daily profits, negotiated AWS/Google discounts saving $50K/quarter, and achieved 4.7+ app store ratings.
Drove user acquisition across MENA via deep-linking, in-app banners, and onboarding optimization. Established partnerships with Pfizer, AstraZeneca, Bupa, and Medgulf — adding 300K+ users, improving CPLs by 38%, and increasing sales revenue by 25%.
Spearheaded launch of the official Ego apps — bootstrapped without external funding — setting the foundation for a 4M+ user base. Owned end-to-end system architecture (iOS/Android, Node.js, GoLang, AWS, Vue.js, React Native) and authored the full product backlog.
Joined at ideation, conducted the technical audit that uncovered fraudulent vendor activity (saving 85K+ SAR), reverse-engineered the original Cabily white-label, and acted as interim Tech Lead — driving the decision to rebuild as a scalable, Uber-grade platform.
Technical expertise meets product strategy
Foundations and continuous learning
Languages: Arabic (Native) · English (Advanced — IELTS 8.0, CEFR C1)
Ready to scale your product from 0→1 to millions of users?
reachme@abdallaedres.com
+971 585 585 305
Meydan, Dubai, UAE