Abdalla Edres

Abdalla Edres

Product Manager | Growth & Innovation

Scaling products from 0→1 to millions of users across ride-hailing, healthcare, and F&B tech ecosystems

About Me

Product leader with a passion for building transformative technology

I'm a Product Manager with 7+ years of startup experience leading 0→1 product development, full-cycle feature delivery, and platform scaling across B2B2C environments. I've successfully launched products to 3M+ users, driving adoption, retention, and product-market fit.

My journey spans from Software Engineer to Product Manager, giving me a unique technical perspective on product strategy. I'm skilled in product-led growth, customer success management, cross-functional collaboration, and automation.

Currently at UrbanPiper, I lead product enhancements for F&B tech solutions across MENA, managing API integrations with major partners and scaling automation capabilities that save 35% in manual effort.

7+
Years Experience
3M+
Users Impacted

Featured Projects

Building products that scale and impact millions of users

UrbanPiper

Product Manager

Leading product enhancements for F&B tech platform serving major brands across MENA. Scaled strategic accounts to $244K ARR and automated workflows reducing TAT by 35%.

API Integrations Product Strategy B2B SaaS Automation

Ego Ride-Hailing

Head of Growth (Product)

Led the project from ideation phase to launch and post-launch strategy growing user base from 0 to 3M+ users and driver registrations to 140K+ across Saudi Arabia.
Achieved 4.7+ app store ratings.

Growth Strategy Mobile Apps 0→1 Product Scale

Cura Healthcare

Growth Manager

Drove user acquisition across MENA for telemedicine platform. Established partnerships with Pfizer, AstraZeneca, and Bupa, adding 300K+ users and improving conversion rates by 27%.

Healthcare Tech Growth Hacking Partnerships Mobile Health

Career Journey

From Software Engineer to Product Leader

July 2023 – Present

Product Manager

UrbanPiper (F&B Tech) | Dubai, UAE

Leading product enhancements and API integrations with major partners. Scaled strategic accounts to $244K ARR and built automation capabilities saving 35% manual effort.

July 2021 – March 2023

Head of Growth (Product)

Ego (Ride-hailing) | Riyadh, Saudi Arabia

Led post-launch strategy growing user base from 100K to 3M+ users. Managed international team of 20 across engineering and growth, achieving 4.7+ app store ratings.

August 2020 – July 2021

Growth Manager

Cura Healthcare (Telemedicine) | Riyadh, Saudi Arabia

Drove user acquisition across MENA, establishing partnerships with major pharma companies. Added 300K+ users and improved conversion rates by 27%.

April 2018 – August 2020

IT Program Manager

Ego (Ride-hailing) | Riyadh, Saudi Arabia

Spearheaded launch of official Ego apps, setting foundation for 4M+ user base. Owned end-to-end system architecture and managed global engineering team.

January 2017 – March 2018

Software Engineer

Ego (Ride-hailing) | Riyadh, Saudi Arabia

Joined at ideation stage, conducted technical audits, and provided strategic recommendations that influenced full product redevelopment.

Core Competencies

Technical expertise meets product strategy

Product Management

Product Strategy 95%
Growth & Scaling 90%
Roadmap Planning 88%
User Research 85%

Technical Skills

API Integrations 92%
SQL & Python 85%
Automation 88%
System Architecture 80%

Analytics & Tools

Mixpanel & Analytics 90%
A/B Testing 85%
Data Visualization 82%
Performance Marketing 88%

Let's Build Something Amazing

Ready to scale your product from 0→1 to millions of users?

Email

reachme@abdallaedres.com

Phone

+971 585 585 305

Location

Meydan, Dubai, UAE